• Voted the Best!

    Voters named Goo Goo Gaa Gaa the Best Children's Clothing Store in the Milwaukee area. The A-List identifies the best places in and around Milwaukee, based on more than 92,000 votes from local experts.

    With a variety colors, shapes, and are sure to find just the right lovable critter. Soft, squishy, and sure to be your child’s best friend for a lifetime.
  • Cute, Cozy and Picture Perfect

    Hand knit one at a time from organic yarn, this adorable little elf hat is a great cap for newborns and infants. This warm and cozy hat for new babies is cute all the time, but perfect for those cool Fall and Winter Day

    Weddings, First Communions, Christenings, Formal Dances and Parties...we've got you covered! We have the perfect outfit for your little one on your family's special Day.
  • Huge Sidewalk Sale Clearance!

    We hope you can join us during our 11th Annual Sidewalk Sale this year. It starts Tuesday, July 26th and will end on Sunday, July 31st. This is our largest sale of the year and our chance to offer incredible values as we try to clear out our inventory. We are making room in the store, clearing out the warehouse and turning over our website inventory to make this year's sale the biggest and best ever. Look forward to seeing you at the store!

Oh Baby Have you Grown!

As the store name might suggest, babies were our beginning.  However, just as little ones grow, we have too!  We have become an exciting children's boutique offering fun and affordable fashions, along with fresh inspirations for the child and their space.  We also offer great gifts for those important milestones in a child's life.  Now when we hear nice things about goo goo gaa gaa, it is more than just "baby" talk.