Towne Centre
18905 W. Capitol Drive
Brookfield, WI  53045
Store Phone:  (262) 790-6890
Find Us (Click Map Link Below):
Map to store

Our Mission

Our experienced, child loving staff strives to make every customer's shopping experience relaxed, enjoyable and fun. We hope to accomplish that by offering expert advise, an amazing array of unique, high quality products and complimentary gift wrapping.

About Us

goo goo gaa gaa has been a favorite destination store in Southeastern Wisconsin since opening their doors in 2004. Located in Brookfield, Wisconsin, this adorable children's boutique draws shoppers from all over Wisconsin and the Chicago area that are looking for a wonderfully unique assortment of quality and age appropriate apparel. special occasion wear, and great gifts. A child's life provides many milestones. goo goo gaa gaa offers many fabulous gifts to help celebrate and remember those moments. Enjoy complimentary gift wrapping in our signature packaging.

Let goo goo gaa gaa help you design the perfect nursery or child's space. We offer furniture, bedding, and many room decor items to create the most adorable room for your child. Select from a wide assortment of in-stock or custom items.


10am  to  7pm    Monday - Friday
10am  to  5pm    Saturday
Noon  to  5pm    Sunday