With a variety colors, shapes, and are sure to find just the right lovable critter. Soft, squishy, and sure to be your child’s best friend for a lifetime.

    Weddings, First Communions, Christenings, Formal Dances and Parties...we've got you covered! We have the perfect outfit for your little one on your family's special Day.
  • Voted the Best!

    Voters named Goo Goo Gaa Gaa the Best Children's Clothing Store in the Milwaukee area. The A-List identifies the best places in and around Milwaukee, based on more than 92,000 votes from local experts.
  • Shop our "Closeout Closet" Category listed above for terrific values!

    Here you will find some fantastic bargains on discontinued and out of season items. Our "Closeout Closet" conveniently allows you to shop by size or by your favorite designer. This merchandise is being offered at it's final, clearance price. All merchandise in the "Closeout Closet" is stored and shipped directly from our warehouse and won't be at the store, unless requested a day in advance.

Oh Baby Have you Grown!

As the store name might suggest, babies were our beginning.  However, just as little ones grow, we have too!  We have become an exciting children's boutique offering fun and affordable fashions, along with fresh inspirations for the child and their space.  We also offer great gifts for those important milestones in a child's life.  Now when we hear nice things about goo goo gaa gaa, it is more than just "baby" talk.